MDO Battle: FDA And Vuse Solo Menthol E Cigarettes Product FDA authorizes e cigarette, citing smoker benefit Los Angeles Times FDA Allows E Cigarette Marketing for First Time, But Flavors Can't Be Advertised Newsweek The FDA approved its first fruit flavored e cigarettes for adult smokers, marking a major policy shift under the Trump administration. The decision allows limited mango, blueberry and menthol flavors for adult smokers, not FDA permits marketing of new e cigarette products, marking first authorization of its kind The FDA announced its first authorization of fruit flavored electronic cigarettes intended for adult smokers, a major policy shift that comes after months of appeals to President Donald Trump from the vaping industry.