so we know the dress was black and blue BUT that's not what i'm here to discuss : r opticalillusions The dress was black and blue, but the conditions of the photograph caused many to perceive it as white and gold, creating debate. Within a week, more than ten million tweets had @itsthemind The Dress remix of a post via @hardwire_media, Which team are you? , #White&Gold, #Black&Blue, In 2015, a photo of a dress went viral because people couldnt agree on its colorssome Is That Dress White and Gold or Blue and Black? The New York Times Is The Dress blue and black or white and gold? The answer lies in vision psychology Psychology The Guardian Blue or Gold? How the brand behind #TheDress monetised viral success