The actual dress was black and blue. The confusion came from how lighting and color perception tricked people's brains, making some see it as white and gold. It became a viral example The White and Gold (No, Blue and Black!) Dress That Melted the Internet The New York Times ELI5:Why does this dress appear white gold to some people and black blue to others? : r explainlikeimfive 10 years ago today, this dress was posted online, turning into a viral phenomenon. Viewers couldn't decide if the dress was blue and black, or white and gold. It was later confirmed White & Gold Or Blue & Black? Debate Over Dress Color Rages On YouTube How to see The Dress BOTH ways (Black & Blue or White & Gold) Toy Life